Connecting With An Audience

Connecting With An Audience

Information is not motivation. Otherwise no one would smoke, everyone would obey the speed limit and I would make healthier breakfast choices. Yet, too often we try to convince people of something by shouting facts at them.  If you’re trying to persuade someone,...
Why I Stopped "Shoulding" on People

Why I Stopped "Shoulding" on People

Why I stopped “shoulding” on people   Telling people what they “should” do turns them into teenagers. In trying to compel people to change their opinions or behavior we’ve all been guilty of the biggest mistake of all — telling them what they should...
5 Ways To Get Creatively Unstuck

5 Ways To Get Creatively Unstuck

I’ve been getting paid to be creative for a long time and spoken about the process on various occasions. The question I get the most is, “What if you can’t come up with anything?” My response is always the same. “I’ve never been given that option.”...