How Creative Drives ROI

How Creative Drives ROI

Here’s an old marketing story but pertinent one: A woman is driving along a country road and sees this sign: She thinks, “I want eggs and that sign says ‘fresh’.”  She pulls over and buys eggs. Transaction complete, another successful piece of marketing. But...
Montalban vs. McConaughey : Who’s cooler?

Montalban vs. McConaughey : Who’s cooler?

Since launching their campaign with Matthew McConaughey in 2014, Lincoln has boosted its brand and sales. It’s no longer an old man’s car, but a cool guy’s ride. Waaaaaaay back in the 1970’s another cool guy did the same thing for Chrysler. Ricardo Montalban. You may...