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Cannabis Marketing: Optimizing a Brand in a New Category

Cannabis Marketing: Optimizing a Brand in a New Category

The Unique Cannabis IndustryHey folks, it’s another week of uncertainty and not great news. If ever we needed a holiday like April 20th, it would be this year. It's cannabis day. And even for those of us who don't partake, it may be a good day to just raise...
Create Better Content and a Better Brand

Create Better Content and a Better Brand

Marketing Upheaval podcast: Episode 34We're in another week of this paused world waiting to see what the future might bring. I wanted to share this episode with you with Jay Acunzo. Jay runs Marketing Showrunners and he is a powerhouse at creating content. And we...
Kickstart Your Creative Thinking

Kickstart Your Creative Thinking

A crisis causes stress and fear. But you know what else crisis does? It ignites creativity.   Remember the scene in Apollo 13 when they dumped all equipment on the table and tasked the engineers to fit a square peg in a round hole or the astronauts would die?...