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Four Tips for Working from Home

Four Tips for Working from Home

I’ve worked from home for much of my career and know the traps you can fall into: overeating, too much self-analysis, not showering or brushing your teeth. Here are some ideas that may help you get through. For all those working from home for this extended...
Branding in a Time of Disruption

Branding in a Time of Disruption

These are unusual times. Whether you run a multi-billion-dollar corporation or a one-person company, there is no blueprint for how to move forward. One thing, however, has always been true in business. Whatever crisis arises, the strongest brands always come through. ...
How to Write a Radio Commercial

How to Write a Radio Commercial

Rudy Fernandez has written, casted and produced more than 5,000 radio commercials, has won National and International awards for his work and knows his way around a radio spot like no one else. Every day there are more ways to consume more and more media, and it’s...