by creativeouthouse | Mar 30, 2020 | Uncategorized
Consultants vs. Agencies: Who Will Prevail? By Jeff Silverman In late February before the Coronavirus Pandemic caused America to socially distance themselves and before the economy stalled, I examined where things stood between advertising agencies and the big...
by creativeouthouse | Mar 24, 2020 | Uncategorized
I’ve worked from home for much of my career and know the traps you can fall into: overeating, too much self-analysis, not showering or brushing your teeth. Here are some ideas that may help you get through. For all those working from home for this extended...
by creativeouthouse | Mar 23, 2020 | Uncategorized
These are unusual times. Whether you run a multi-billion-dollar corporation or a one-person company, there is no blueprint for how to move forward. One thing, however, has always been true in business. Whatever crisis arises, the strongest brands always come through. ...
by creativeouthouse | Mar 11, 2020 | Uncategorized
Here’s an old marketing story that’s more relevant today than ever: A woman is driving along a country road and sees this sign: She thinks, “I want eggs and that sign says ‘fresh’.” She pulls over and buys eggs. The creative, production and media...
by creativeouthouse | Mar 3, 2020 | Uncategorized
Rudy Fernandez has written, casted and produced more than 5,000 radio commercials, has won National and International awards for his work and knows his way around a radio spot like no one else. Every day there are more ways to consume more and more media, and it’s...
by Rudy | Jan 20, 2020 | Uncategorized
Like you, I’ve read the surveys about how Millennials are leading the charge of a public that wants to do business and work for brands who share their values. We’ve had guests on our podcast talk at length about it. I truly want to believe in a purpose-led world. Yet...
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