What we can learn from Lil Nas X

What we can learn from Lil Nas X

What we can learn from Lil Nas X, “Old Town Road” and the record-breaking run. Lil Nas X’s song “Old Town Road” just broke the record for number of weeks at #1 on the Billboard charts. It is a catchy song and he is a talented man. But that can be said of other songs...
Atlanta Streetcar

Atlanta Streetcar

We worked with MARTA to position the Atlanta Streetcar for people visiting Atlanta or residents who want to see our incredible city. I’ve lived here a long time, but just scouting and shooting I learned a lot and gained an even greater appreciation of the city’s...
500th Marketing Anniversary

500th Marketing Anniversary

October 31st is more than just Halloween. This year it is the 500th anniversary of the beginning of The Reformation. 500 years ago Martin Luther posted his 95 Theses on the church door in Wittenberg, Germany. This one act changed the world. So of course we had to...
Taking a BS Break

Taking a BS Break

Ah, Buzzwords. We’ve all used them. If you were around in the late 90s, you paradigm shifted, thought out-of-the-box and even tried to cross the chasm. Now you look back at your words like they were a mullet haircut or polyester bell-bottoms, blushing as you tell a...
How Creative Drives ROI

How Creative Drives ROI

Here’s an old marketing story but pertinent one: A woman is driving along a country road and sees this sign: She thinks, “I want eggs and that sign says ‘fresh’.”  She pulls over and buys eggs. Transaction complete, another successful piece of marketing. But...
Montalban vs. McConaughey : Who’s cooler?

Montalban vs. McConaughey : Who’s cooler?

Since launching their campaign with Matthew McConaughey in 2014, Lincoln has boosted its brand and sales. It’s no longer an old man’s car, but a cool guy’s ride. Waaaaaaay back in the 1970’s another cool guy did the same thing for Chrysler. Ricardo Montalban. You may...