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CREATIVE OUTLOOK

Ready or not, here we go.

Ready or not, here we go.

we’re on the ride together folks and where it’s going, who knows? That makes marketing and messaging risky. Normally you base it on data of current and past behavior. With an unprecedented global crisis, we have to base our messaging on something else: our knowledge of human behavior.

It’s better above ground. Stay Home.

It’s better above ground. Stay Home.

Yes, we are all getting tired of sheltering in place, but we wanted to remind everyone to stay home and stay safe. Our creative community got together to create these reminders. Working with our team and a host of writers, Rich Wakefield put these animated GIFs together to help remind people why it’s better above ground.

Consultants vs. Ad Agencies: Who Will Prevail?

Consultants vs. Ad Agencies: Who Will Prevail?

Who who can deliver the best value to clients? For the very largest companies, it is now the consultancies, leveraging their C-suite relationships, who have recast themselves with newly acquired marketing competencies who can provide the continuum of services these clients need. For smaller to mid-sized clients, the traditional ad agency model can still be effective but that will likely change radically over the next 10 years.

Four Tips for Working from Home

Four Tips for Working from Home

I’ve worked from home for much of my career and know the traps you can fall into: overeating, too much self-analysis, not showering or brushing your teeth. Here are some ideas that may help you get through. For all those working from home for this extended period, take a look.
1. Keep your schedule
2. Don’t overthink yourself
3. Take advantage of your commute
4. Stop eating everything

How to Write a Radio Commercial

How to Write a Radio Commercial

Rudy Fernandez has written, casted and produced more than 5,000 radio commercials, has won National and International awards for his work and knows his way around a radio spot like no one else.

Every day there are more ways to consume more and more media, and it’s easy to forget radio. But there is one simple fact that keeps it relevant: every car rolling off the line has a radio in it. As a result, radio listenership has remained steady.

Radio is Kicking Ass

Radio is Kicking Ass

Have you heard? Radio is kicking ass.   We opened in 2001 as “Radio Outhouse”.  We specialized in radio, because radio was hopping. The average daily commute in our area was more than 60 minutes, more than 90% of the population listened to radio and it kept most...

What we can learn from Lil Nas X

What we can learn from Lil Nas X

What we can learn from Lil Nas X, “Old Town Road” and the record-breaking run. https://youtu.be/gUcisIlT7sM Lil Nas X’s song “Old Town Road” just broke the record for number of weeks at #1 on the Billboard charts. It is a catchy song and he is a talented man. But that...

Atlanta Streetcar

Atlanta Streetcar

We worked with MARTA to position the Atlanta Streetcar for people visiting Atlanta or residents who want to see our incredible city. I’ve lived here a long time, but just scouting and shooting I learned a lot and gained an even greater appreciation of the city’s...

500th Marketing Anniversary

500th Marketing Anniversary

October 31st is more than just Halloween. This year it is the 500th anniversary of the beginning of The Reformation. 500 years ago Martin Luther posted his 95 Theses on the church door in Wittenberg, Germany. This one act changed the world. So of course we had to...

Taking a BS Break

Taking a BS Break

Ah, Buzzwords. We’ve all used them. If you were around in the late 90s, you paradigm shifted, thought out-of-the-box and even tried to cross the chasm. Now you look back at your words like they were a mullet haircut or polyester bell-bottoms, blushing as you tell a...

Montalban vs. McConaughey : Who’s cooler?

Montalban vs. McConaughey : Who’s cooler?

Since launching their campaign with Matthew McConaughey in 2014, Lincoln has boosted its brand and sales. It’s no longer an old man’s car, but a cool guy’s ride. Waaaaaaay back in the 1970’s another cool guy did the same thing for Chrysler. Ricardo Montalban. You may...

5 Tips On Managing a Creative Team

5 Tips On Managing a Creative Team

If you’re a good manager, you struggle with giving your team input and direction without stifling their enthusiasm or creativity. Learn from our creative people. People who pursue creative fields love to think and explore. Just point them to the destination, tell them the parameters then hand them the keys.

Two Quick Ways To Win An Audience Over

Two Quick Ways To Win An Audience Over

On our last blog we wrote about moving people through the stages of change. Fun stuff. we also said that you can't move people from “not interested” to “I’ll consider it” to “I will research it” to “I will try it” to “I do it regularly” with one banner ad or news...

Connecting With An Audience

Connecting With An Audience

Information is not motivation. Otherwise no one would smoke, everyone would obey the speed limit and I would make healthier breakfast choices. Yet, too often we try to convince an audience of something by shouting facts at them. If you’re trying to persuade someone, before you tell them, you have to connect with them.

Why I Stopped Shoulding on People

Why I Stopped Shoulding on People

In trying to compel people to change their behavior we’ve all been guilty of the biggest mistake of all — telling them what they should or shouldn’t do. I’ve fallen into the trap of nagging friends and family. I tell them what they should do or how they should think. You probably can guess how that turns out.

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