CREATIVE OUTLOOK

Radio is Kicking Ass

Radio is Kicking Ass

Have you heard? Radio is kicking ass.   We opened in 2001 as “Radio Outhouse”.  We specialized in radio, because radio was hopping. The average daily commute in our area was more than 60 minutes, more than 90% of the population listened to radio and it kept most...

What we can learn from Lil Nas X

What we can learn from Lil Nas X

What we can learn from Lil Nas X, “Old Town Road” and the record-breaking run. https://youtu.be/gUcisIlT7sM Lil Nas X’s song “Old Town Road” just broke the record for number of weeks at #1 on the Billboard charts. It is a catchy song and he is a talented man. But that...

Atlanta Streetcar

Atlanta Streetcar

We worked with MARTA to position the Atlanta Streetcar for people visiting Atlanta or residents who want to see our incredible city. I’ve lived here a long time, but just scouting and shooting I learned a lot and gained an even greater appreciation of the city’s...

500th Marketing Anniversary

500th Marketing Anniversary

October 31st is more than just Halloween. This year it is the 500th anniversary of the beginning of The Reformation. 500 years ago Martin Luther posted his 95 Theses on the church door in Wittenberg, Germany. This one act changed the world. So of course we had to...

Taking a BS Break

Taking a BS Break

Ah, Buzzwords. We’ve all used them. If you were around in the late 90s, you paradigm shifted, thought out-of-the-box and even tried to cross the chasm. Now you look back at your words like they were a mullet haircut or polyester bell-bottoms, blushing as you tell a...

How Creative Drives ROI

How Creative Drives ROI

Here’s an old marketing story but pertinent one: A woman is driving along a country road and sees this sign: She thinks, “I want eggs and that sign says ‘fresh’."  She pulls over and buys eggs. Transaction complete, another successful piece of marketing. But lets say...

Montalban vs. McConaughey : Who’s cooler?

Montalban vs. McConaughey : Who’s cooler?

Since launching their campaign with Matthew McConaughey in 2014, Lincoln has boosted its brand and sales. It’s no longer an old man’s car, but a cool guy’s ride. Waaaaaaay back in the 1970’s another cool guy did the same thing for Chrysler. Ricardo Montalban. You may...

5 Tips On Managing a Creative Team

5 Tips On Managing a Creative Team

If you're a good manager, you struggle with giving your team input and direction without stifling their enthusiasm or creativity. This story always reminds me of the importance of that balance: A man goes to get his car washed and while waiting in line he watches an...

Two Quick Ways To Win An Audience Over

Two Quick Ways To Win An Audience Over

On our last blog we wrote about moving people through the stages of change. Fun stuff. we also said that you can't move people from “not interested” to “I’ll consider it” to “I will research it” to “I will try it” to “I do it regularly” with one banner ad or news...

Connecting With An Audience

Connecting With An Audience

Information is not motivation. Otherwise no one would smoke, everyone would obey the speed limit and I would make healthier breakfast choices. Yet, too often we try to convince people of something by shouting facts at them.  If you're trying to persuade someone,...

Why I Stopped "Shoulding" on People

Why I Stopped "Shoulding" on People

Why I stopped "shoulding" on people   Telling people what they “should” do turns them into teenagers. In trying to compel people to change their opinions or behavior we’ve all been guilty of the biggest mistake of all — telling them what they should or shouldn't...

5 Ways To Get Creatively Unstuck

5 Ways To Get Creatively Unstuck

I've been getting paid to be creative for a long time and spoken about the process on various occasions. The question I get the most is, “What if you can't come up with anything?” My response is always the same. “I’ve never been given that option.” Everyone gets stuck...

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