CREATIVE OUTLOOK
How to turn a bad habit into a good one
Creative Behavior Change-If you need help sticking to your new year’s resolutions, try hacking into your habit loop.
Experiment shows how internal stories make us succeed or fail.
“I can’t do this.” became their reality. The term for this behavior is “learned helplessness.” As we go about trying to achieve the things we desire, it’s common to fall into the “I can’t do this” trap.
Community Engagement Campaign: Keep Midtown Open
As the COVID-19 crisis evolved Midtown Alliance wanted to stay ahead of situations that might negatively affect their residents, businesses and visitors. Creative Outhouse (CO) researched the landscape and accurately anticipated the needs of the community.
How hospitals are bouncing back, or not.
Now that we’re facing a new wave of COVID-19, how will this affect hospitals looking forward? To get a clear picture, we looked at the general public’s interest of orthopedic procedures.
Ready or not, here we go.
we’re on the ride together folks and where it’s going, who knows? That makes marketing and messaging risky. Normally you base it on data of current and past behavior. With an unprecedented global crisis, we have to base our messaging on something else: our knowledge of human behavior.
How to Get the Best Creative Thinking: Ask Me Anything
Rudy Fernandez, Founder and Executive Creative Director of Creative Outhouse leads an “Ask Me Anything” discussion on creative marketing.
Watch and learn:
– What’s the best way to give creative feedback?
– What’s the best way to write a creative brief?
SEO Basics from a Creative Marketing Agency
Simple ways to optimize your SEO, even if you’re a beginner, from a Creative Marketing Agency that’s been where you are.
It’s better above ground. Stay Home.
Yes, we are all getting tired of sheltering in place, but we wanted to remind everyone to stay home and stay safe. Our creative community got together to create these reminders. Working with our team and a host of writers, Rich Wakefield put these animated GIFs together to help remind people why it’s better above ground.
Kickstart Your Creative Thinking
A crisis causes stress and fear. But you know what else crisis does? It ignites creativity.
Consultants vs. Ad Agencies: Who Will Prevail?
Who who can deliver the best value to clients? For the very largest companies, it is now the consultancies, leveraging their C-suite relationships, who have recast themselves with newly acquired marketing competencies who can provide the continuum of services these clients need. For smaller to mid-sized clients, the traditional ad agency model can still be effective but that will likely change radically over the next 10 years.
Four Tips for Working from Home
I’ve worked from home for much of my career and know the traps you can fall into: overeating, too much self-analysis, not showering or brushing your teeth. Here are some ideas that may help you get through. For all those working from home for this extended period, take a look.
1. Keep your schedule
2. Don’t overthink yourself
3. Take advantage of your commute
4. Stop eating everything
Branding in a Time of Disruption
Right now is the time to shore up your fundamentals then use your ability to pivot and be creative to address your customer and employees’ needs while staying true to your brand.
The Truth: Your Boring Creative is Killing Your ROI
The quality of your creative and production reflect the quality of what you are selling. So make an investment into great creative and production. If you want a strong “ROI,” then put more “I” into your creative and production. You will get a better “R.”
How to Write a Radio Commercial
Rudy Fernandez has written, casted and produced more than 5,000 radio commercials, has won National and International awards for his work and knows his way around a radio spot like no one else.
Every day there are more ways to consume more and more media, and it’s easy to forget radio. But there is one simple fact that keeps it relevant: every car rolling off the line has a radio in it. As a result, radio listenership has remained steady.
Is the movement towards “purpose led brands” exaggerated?
I truly want to believe in a purpose-led world. Yet…
Radio is Kicking Ass
Have you heard? Radio is kicking ass. We opened in 2001 as “Radio Outhouse”. We specialized in radio, because radio was hopping. The average daily commute in our area was more than 60 minutes, more than 90% of the population listened to radio and it kept most...
What we can learn from Lil Nas X
What we can learn from Lil Nas X, “Old Town Road” and the record-breaking run. https://youtu.be/gUcisIlT7sM Lil Nas X’s song “Old Town Road” just broke the record for number of weeks at #1 on the Billboard charts. It is a catchy song and he is a talented man. But that...
Atlanta Streetcar
We worked with MARTA to position the Atlanta Streetcar for people visiting Atlanta or residents who want to see our incredible city. I’ve lived here a long time, but just scouting and shooting I learned a lot and gained an even greater appreciation of the city’s...
500th Marketing Anniversary
October 31st is more than just Halloween. This year it is the 500th anniversary of the beginning of The Reformation. 500 years ago Martin Luther posted his 95 Theses on the church door in Wittenberg, Germany. This one act changed the world. So of course we had to...
Taking a BS Break
Ah, Buzzwords. We’ve all used them. If you were around in the late 90s, you paradigm shifted, thought out-of-the-box and even tried to cross the chasm. Now you look back at your words like they were a mullet haircut or polyester bell-bottoms, blushing as you tell a...
Montalban vs. McConaughey : Who’s cooler?
Since launching their campaign with Matthew McConaughey in 2014, Lincoln has boosted its brand and sales. It’s no longer an old man’s car, but a cool guy’s ride. Waaaaaaay back in the 1970’s another cool guy did the same thing for Chrysler. Ricardo Montalban. You may...
5 Tips On Managing a Creative Team
If you’re a good manager, you struggle with giving your team input and direction without stifling their enthusiasm or creativity. Learn from our creative people. People who pursue creative fields love to think and explore. Just point them to the destination, tell them the parameters then hand them the keys.
Marketing Rules Change, Marketing Principles Don't
Every day, new methods of reaching people pop up and new technologies enable us to capture more information about how people behave and buy. New products come into existence every second. Earlier this month Facebook’s Global CMO, Gary Briggs, said:...
Two Quick Ways To Win An Audience Over
On our last blog we wrote about moving people through the stages of change. Fun stuff. we also said that you can't move people from “not interested” to “I’ll consider it” to “I will research it” to “I will try it” to “I do it regularly” with one banner ad or news...
