CREATIVE OUTLOOK
Two Quick Ways To Win An Audience Over
On our last blog we wrote about moving people through the stages of change. Fun stuff. we also said that you can't move people from “not interested” to “I’ll consider it” to “I will research it” to “I will try it” to “I do it regularly” with one banner ad or news...
Connecting With An Audience
Information is not motivation. Otherwise no one would smoke, everyone would obey the speed limit and I would make healthier breakfast choices. Yet, too often we try to convince an audience of something by shouting facts at them. If you’re trying to persuade someone, before you tell them, you have to connect with them.
Why I Stopped Shoulding on People
In trying to compel people to change their behavior we’ve all been guilty of the biggest mistake of all — telling them what they should or shouldn’t do. I’ve fallen into the trap of nagging friends and family. I tell them what they should do or how they should think. You probably can guess how that turns out.
5 Ways To Get Creatively Unstuck
Everyone gets stuck creatively now and then. It’s frustrating and if it’s part of your job, scary. The first thing I do is figure out why it’s happening. Here are some possible causes and solutions for you.
