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CREATIVE OUTLOOK

Connecting With An Audience

Connecting With An Audience

Information is not motivation. Otherwise no one would smoke, everyone would obey the speed limit and I would make healthier breakfast choices. Yet, too often we try to convince an audience of something by shouting facts at them. If you’re trying to persuade someone, before you tell them, you have to connect with them.

Why I Stopped Shoulding on People

Why I Stopped Shoulding on People

In trying to compel people to change their behavior we’ve all been guilty of the biggest mistake of all — telling them what they should or shouldn’t do. I’ve fallen into the trap of nagging friends and family. I tell them what they should do or how they should think. You probably can guess how that turns out.

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