ATL TRANSIT

Online, Print & video

atl transit

This funny (and very successful) social media campaign got millennials to consider riding transit.

CASE
STUDY

Situation

The region’s transit providers and the Atlanta Regional Commission created AtlTransit.com, a website that enabled users to map out a trip using the various transit systems.  Our team was tasked to create awareness and visibility for transit providers.

Approach

Working with our partners at Porter Novelli, we proposed using our limited budget to focus on one audience — millennials, an audience more open to transit. Focus group research supported our belief that among those who didn’t ride transit, there was a negative perception of the local transit systems.  Often these negative views were unfounded. Our job was to get people to develop an affinity for transit, click through to the website and use the trip tool.

Results

IN JUST TWO MONTHS THE RESULTS WERE OVERWHELMINGLY POSITIVE:
• 402,000 video views
• 41,000+ website visitors
• 67,000 page views
• 8,800 trips planned

ONLINE DISPLAY ADS

PRINTED COLLATERAL

Let’s Start a Project!