the clean air campaign

Print, digital, video, radio & infographics

The Clean air Campaign

We helped motivate Georgians to choose cleaner commute options for 11 years, with creative that encompassed every media and touch point imaginable.

CASE
STUDY

Approach

For 11 years Creative Outhouse worked with The Clean Air Campaign (CAC) to improve air quality and reduce traffic congestion. We developed brand campaigns that reached multiple audiences. We created radio spots, websites, employer

outreach materials, print ads, outdoor boards, booth materials (giant balloons, displays and games), collateral and videos. We also launched the rebranded name for commuter services: Georgia Commute Options.

Results

More than 90,000 people signed in and logged their daily commutes, and more still changed their commutes. In fact, commute alternative programs eliminated 14 million car trips and did away with 1,800 tons of air pollution a year.

Meanwhile, more than 1,600 employers participated in the programs. And in study after study, The Clean Air Campaign name was recognized by more than 85% of those surveyed.

Finally, Creative Outhouse negotiated more than $11 million in added value for The Clean Air Campaign. This included enormously successful promotions with local radio stations.

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