FOOD LION FEEDS
Food Lion grocery stores are truly committed to the communities they serve. Their program, Food Lion Feeds, works with Porter Novelli Atlanta (PN). Our team worked with PN to create this video, which celebrates Food Lion’s commitment to its community. They set a goal to provide 500 million meals to people in need and met that goal 18 months early. This video captures the power of the program and the dedication of Food Lion to the communities they serve.
Food Lion then announced a bold new goal: providing 1 billion more meals to people in need by 2025. Again working with PN we helped create the “Fill My Neighbor’s Plate” challenge. Every time someone posts a selfie of themselves holding an empty plate, Food Lion Feeds donates a meal.
The empty plate iconography we helped create is used on all social media, websites and even at events.