Print, TV & Radio
Metropolitan North Georgia Water Planning District
Our campaign helped inform people about water usage in a fun way.
As part of its effort to motivate Georgians to use less water, the Metropolitan North Georgia Water Planning District (WPD) sought to create a campaign that would educate metro Atlantans about water usage. The campaign’s objective was to make people think about their own usage and encourage them to take a pledge online to use less water.
The campaign incorporated TV, radio and outdoor boards to communicate to the general public. The creative demonstrated how much water is wasted by everyday activities such as watering a lawn, leaving the faucet on while brushing your teeth and so forth.