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Midtown Alliance

BRANDING CAMPAIGN

MIDTOWN ATLANTA

In early April, Midtown Alliance realized that the shelter in place policies during the global pandemic were starting to weigh on their communitys spirit. They asked us for our thoughts. In less than a week, our team created and produced a campaign that focused on building resilience among Atlanta residents and healthcare providers. We developed a campaign to help build community and provide hope, if even for a moment, by sharing, remembering and reflecting on songs that inspire them.  We also created sidewalk decals to get people to dance and move around. 


The #MidtownPlaylist is now available to stream on Spotify. 🎧 Give it a listen and look for some of these lyrics on signs around #MidtownATL. Use the hashtag #MidtownPlaylist to get a chance to have your favorites added. 🎶🎵

Services our team provided:

Messaging, Signage Design, Outreach Materials, Social Media Content

Let’s Start a Project!