We created two campaigns for Midtown Alliance; one in April and one in July of 2020. As the COVID-19 crisis evolved Midtown Alliance wanted to stay ahead of situations that might negatively affect their residents, businesses and visitors. Creative Outhouse (CO) researched the landscape and accurately anticipated the needs of the community.
April: The shelter in place policies entered the second month, and began to weigh on the spirit of residents. They struggled for ways to connect as a community and to find positive was to engage. In less than a week, our team created campaign with the hashtag #MidtownPlaylist where people could submit songs that inspired them and lifted their spirits.
The #MidtownPlaylist is now available to stream on Spotify. 🎧 Give it a listen and look for some of these lyrics on signs around #MidtownATL. Use the hashtag #MidtownPlaylist to get a chance to have your favorites added. 🎶🎵
Promoting Safe Behaviors With Fun
July: When wearing masks became a political and incendiary topic, Creative Outhouse was the first to create messaging that appealed to people no matter what they believed about wearing masks in public. The messaging focused on one aspect of the COVID-19 crisis that we all agree on—no one wants another shut down.
This beautiful campaign engages people on the street, Midtown businesses and nonprofits and a growing online community.
These sidewalk decals remind people about the safe distancing in a fun and engaging way.