Print, digital, video & radio
We helped launch the Northside Hospital Cancer Institute with a traditional media campaign of TV, radio, print and outdoor.
The objective of the Northside Hospital advertising campaign was to create and promote a clear, powerful brand image for the newly renamed Northside Hospital Cancer Institute (NHCI). Launched in January 2012, the two-year “Where the Extraordinary
Creative Outhouse first prepared a competitive analysis and market overview. We then developed a brand strategy. Our objectives were twofold: (1) to embrace Northside’s current image as a “friendly” community hospital, and (2) to position NHCI as a regional leader in cancer care. The NHCI campaign, “Where the
• Northside Hospital outperformed all other Georgia hospitals and hospital systems by advertising recall of a cancer treatment service line for the period the campaign has run, according to the National Research Corporation.
• The campaign moved the Northside Hospital Cancer Institute from a #3 to #2 preferred cancer care provider in the market in just one year according to a National Research Corporation survey.