Episode 21: Thanksgiving Mini Episode
Hey everyone, this is Rudy Fernandez from Creative Outhouse. It’s Thanksgiving and we know a lot of our listeners will be enjoying time with their families, or if not enjoying at least you’re spending time with your families. Anyway, you can hear our next guest next week. It’s Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, a hospital, it’s in seven states. And we really get into the future of healthcare and hospital marketing. So whether you’re in healthcare, marketing, or ever plan to just use our healthcare system, check it out next week. This week, it’s just me with some brief comments about what we’ve learned. And as a switch to our regular programming. I want to talk about what hasn’t changed in terms of marketing. Let’s go with the theme of what we’re thankful for. It’s appropriate for the holiday. Welcome to Marketing Upheaval.
A lot has of changed in terms of marketing, but I’m most thankful for the one thing that hasn’t changed. More on that in a few minutes.
First thing I’m grateful for is our guests, we released our 20th episode last week and man, we’ve talked about how customers have a deeper say in terms of brand, how people have lost faith in traditional institutions and why they’re turning to brands to deliver their values. We talked about what’s working and what isn’t working in traditional PR and ad agencies. We learned about new technology and audience research. We learned about gaming music, higher education, food marketing, crisis, AI and martech, diversity and Inclusion, startups and 125 year old brands, B2B, B2C, and what happens when all these changes leave you looking for a job, and we’re just getting started. So huge thanks to our guests, who have been so generous with their time and their brilliant insights. I’ve learned a lot from them. And if you haven’t listened to all our episodes and want a little time away from your family, then go listen to some others. I guarantee you, each episode will give you something to take note of, it will open a new door in your mind. I know I’m better at my job because of our guests.
I’m also grateful to our listeners. You know, when we started this, I admit, I had some pretty low expectations. I didn’t know who was going listen to a marketing podcast. And what I’m seeing is, it’s just amazing. We have listeners from around the world. Every week, we get more people subscribing, and sending us notes. It’s just an extraordinary thing to see catch on and know that people are getting as much out of this as we are. You know, from what I’ve seen, our listeners and our guests have something in common. There are different types of people in the world. There are people who pretend to know things and maybe use jargon to hide the fact that they maybe don’t know much. There are people who are afraid to ask questions because they’re embarrassed because you know, you don’t want to appear ignorant. Then there are other people, my people. People who don’t know all the answers and there excited by that. I have a sense that our listeners fall into this group. And I know our guests do. Look at the list. They are CEOs, Presidents, CMOS, Founders – all brilliant and accomplished people. And you know what they have in common? They know a lot, because they’re constantly asking questions. They’re excited about the things they don’t know yet, in each episode, my last question is usually in regards to the changes on our world: What excites you the most and what scares you the most. And to a person, they all look to the future with a sense of optimism, not because they’re certain of what’s going to happen, but because they’re not. They all get excited about what they get to see next. Look, the world is just going to keep changing faster and faster, and we all get to enjoy this crazy adventure together. And like any adventure, they are going to be tough challenges. But that’s what makes it exciting at the end.
I’m also thankful to Susan Cooper, you know, it’s one thing that have an idea. Everyone has ideas. But making it a tangible reality takes intelligence, patience, perseverance and determination. Without Susan, this podcast would be an idea and not useful to anyone. I’m grateful for all my crazy creative teams and friends, people who I can call and say, “Hey, can you help me?” And they say yes, before I even tell him what I need. I’m so fortunate to have people like that. Two who have helped with our shows are Gopal Swamy and Jason Shablik, who are brilliant audio engineers and musicians. Thank you also to Resty Concepcion at Music Radio Creative for editing our podcast. Resty somehow takes my cryptic edit notes and turns out something better than I had in mind.
And lastly, I’m grateful to the one thing that hasn’t changed and it is this. People in our business are wonderful. I know, advertising PR it’s just a bunch of sleazy people, right? Well, not from what I’ve experienced. My first job 19 blabity blah, as an intern with no social etiquette, I would just barge into people’s office and ask, “what do you do?” Sure, they’d look annoyed, but they always help. I became a Creative Director many years ago, because quite frankly, everyone else in the creative department had quit. So there I was utterly unqualified and lost. I called every Creative Director I knew or heard of and said, “help me.” And they all did. Creating this podcast, learning anything – I’ve found that people are pretty cool. So don’t be afraid of not knowing stuff and asking, because the thing I’m most grateful for is that the world will always be a crazy, confusing, complicated place. And every day people come into my life to help me make sense of it. Well, that’s it for this episode of Marketing Upheaval.
And remember, if the current state of marketing has got you confused, don’t worry. It’ll all change. Have a great Thanksgiving.