About Us
Creative Outhouse has been a messaging and creative partner to companies and organizations since 2001.
Our founder and lead creative is Rudy Fernandez who leads a team finds new and compelling way to tell your story. Our background is behavior change so our creative is not only beautiful and award-winning it also connects with your audience at a deeper level. We know how to change the way people think, feel and act.
We work with mid-sized companies, partner with PR firms and media agencies, and we are a registered DBE with the state of Georgia.
CREATIVE MARKETING SERVICES
We develop messaging and creative executions based on core central narrative. From there we create campaigns, branded content, advertising, sales materials, digital content and branding materials. Here’s what we do:
Brand Launch
Brand Re-launch
Brand Strategy
Positioning Statement
Brand Asset Development
Value Propositions
Brand Positioning
Higher Order Benefits
Brand Purpose
Competitive Analysis & Audit
Brand Workshops
Brand Messaging
Naming
Taglines
Logo Design
Message Development
Integrated Behavior Change Campaigns
Video Content
Digital Ad Development
Integrated Marketing
Content Marketing
Creative Development and Execution
Traditional Advertising Campaigns
TV
Radio
Print
Outdoor
Brochures
Posters
Infographics
Website Design & Content
Annual Reports
OUR TEAM
Like every agency, we have employees and contractors, systems and processes. But in the end, there’s only one thing that will set one creative marketing agency apart from the rest — the people. Our team is the best.
Creative Leads
Rudy Fernandez
Founder and Creative Director
Rudy founded Creative Outhouse in 2001 and has had a hand in all the work on this site. When you need communications ideas, Rudy delivers. He helps clients connect with audiences with big ideas and flushes them out into actionable tactics. Then he finds the best people to make them real.
Rudy has created brands and campaigns that change the way people think, feel and act. He is a rare breed of creative who is not only passionate about the creative product but also the science as to why people behave the way they do.
Amanda Sabetai
Project Manager
Amanda began her career in a high-pressure deadline-driven world as a daily newspaper reporter. What we do? Piece of cake. She’s managed everything from logo design projects to big conferences and elevates gentle nudging to an art form. When it needs to get done on time and in budget, she will make it happen.
Patrick Jung
Sr. Art Director and Visual Leader
Patrick has worked with Creative Outhouse since 2003. He is the heartbeat behind our work. Because of his ability to solve even the toughest challenges, we’ve come to expect amazing every time he touches something. Our clients often ask for him because with Patrick on the job, they can go worry about something else.
Troy King
Sr. Art Director, Best Designer in the World
Troy has worked with Creative Outhouse since 2001 and he and Rudy have worked together since way before that. Think of the best-looking thing you’ve ever seen. Troy can make it look better. His work is well thought-out and stunning.
Duncan Stone
Concept and Copy King
Duncan has worked with Creative Outhouse since 2012. He has won national and international awards for his ideas and copywriting. He has an extraordinary ability to grasp even the most complex messages and turn them into a clear and compelling narrative. Whatever comes across his desk, he “gets it” immediately and turns it into gold.
Rich Wakefield
Idea Generator
Rich has worked with Creative Outhouse since 2011. Rich and Rudy have worked together nearly their entire careers. Rich is the most prolific idea person you’ll ever meet. Brilliant ideas for events, social media campaigns, promotions or traditional ads just pour out of him. He’s worked with the largest brands in the world throughout the US, Canada and the Middle East.
Mary Alice Cantrell
Miraculous Print Production Manager
Mary Alice has worked with Creative Outhouse since 2003. Mary Alice has more than 30 years of experience in print production and makes sure everything we produce is stellar. We’ve worked on collateral, signage, trade show booths, glass etchings, online toolkits and even a giant balloon made to look like a smog cloud. Whatever we come up with, she makes it happen.
Liz Daney
Media Director
Liz has been a leader in cross channel strategy and media for many years. She’s overseen large integrated campaigns in all media and is a master at creating strategies that reach audiences at crucial decision points in their journey.
Research, Strategy & Social
Jeff Silverman
Super Sr. Strategist
Jeff has worked with Creative Outhouse since 2018 and is a master at strategic planning. He has more than 30 years of experience in everything from Global 2000 companies to start-ups across a diverse range of private and public sector industries including healthcare, financial services, professional services, commercial building products, and small business to enterprise-class technology. Jeff is the smartest guy in the room.
Meagan Swingle
Social Media and PR Jedi
Meagan has worked with CO since 2014. The CO philosophy of what creativity means is this: Creativity means finding opportunities and solving problems in new and better ways. Meagan is the perfect example of this. With media changing at such a rapid pace, you need Meagan, who stays ahead of it. Whether she works on a Fortune 500 company or a small nonprofit, she will always find new and better ways to reach an audience.
Keith Aikens
Brilliant and Caring Strategist
Keith’s has a big brain and a big heart. He uses both in his work and has led strategic efforts working with national organizations such as the Centers for Disease Control and Prevention (CDC ) and W.K. Kellogg Foundation and has developed strategic communication plans for a a number of social justice initiatives. Keith is a proud veteran of the United States Marine Corps.