Since our founding in 2001, Creative Outhouse has been a creative and production partner with Public Relations, Digital Media and Strategic Marketing firms. Often we work as a DBE sub and have helped these companies win, keep, and grow businesses. We bring senior-level thinking and execution. Because we’re a small shop, working with us makes your client’s money go further while providing the best in thought and execution.
A Few Partner Case Studies
Click on the image to see the work.
Midtown Alliance - Community Activation
CO worked with the Midtown Alliance to communicate with their residents and business partners throughout the pandemic. The creative challenge was to bring people together when national messaging was causing rifts. We delivered a stay safe message, for example, without adding to the national conflict about mask wearing.
“What Creative Outhouse achieved for us was remarkable because the strategy and execution perfectly bridged the challenges we were trying to address between isolation and well-being. Our brand took on an elevated leadership role for the Midtown community because of this excellent work.”
Food Lion Feeds - Community Engagement Launch
Food Lion grocery stores are truly committed to the communities they serve. CO and our partner helped announce Food Lion providing more than 500 million meals and announcing their new goals (an additional one billion meals) by creating the “Fill My Neighbor’s Plate” challenge. The creative inspired people to participate locally and on social media.
ATL Transit - Response Driven Campaign
CO worked with a PR and Digital Media partner to launch the ATLtransit.org website. Appealing to a younger demographic, we used satire and humor to attract people to the new website and use the new trip planning tool. In just eight weeks we generated 450,000 video views (some paid, many organic), and 8,800 people used the new online trip planning tool.
Hospital Experience
CO has worked with partners to launch and brand several service lines for hospitals including Emory University Hospitals, Northside Hospital, Thomas Jefferson University Hospital in Philadelphia, Loyola Medicine in Chicago, and Tenet Hospitals, all with fantastic results. Contact us for specific case studies. Scroll below for two examples of our creative thinking and execution.
For Tenet, our messaging and creative was adopted by all 70 hospitals with a reported increase in procedures across the network nationwide.
Northside Hospital outperformed all other Georgia hospitals and hospital systems in terms of name and advertising recall according to the National Research Corporation.
Traffic Demand Management - Response Driven Behavior Change
CO worked with our partners on several initiatives that changed the way millions of people commute. We motivated people carpool, use transit and launched Express Lanes. Each time we exceeded goals. Clients included The State Road Tollway Authority, Georgia Commute Options/The Clean Air Campaign, The Georgia Department of Transportation and MARTA (Metro Atlanta Rapid Transit Authority). Work included messaging, annual reports, videos, advertising (TV, radio, print and outdoor), brand guidelines and location signage.
The Centers for Disease Control and Prevention (CDC) - Influencing Physician, Medical and Consumer Audiences
Creative Outhouse worked with our PR partner on the CDC for 19 years and motivated people to get tested for HIV, exercise, get checked for various health issues, and in the examples below, changed the way people viewed autism. The campaign has had millions of material downloads and tens of millions of page views. This approach of using milestones to call attention to potential developmental disorders, is now standard practice worldwide.
Awards
Working with our PR partners we've won PRSA Silver Anvil and Phoenix, Effies, Hermes, Marcoms, AVA Digital, Communicator, ASTRID, and PR Week Purpose Awards.
