Tenet Hospitals sought to launch a campaign promoting their orthopedic services. They had more than 70 hospitals, each with its own brand. Creative Outhouse focused our messages and creative on the very moment people feel an orthopedic problem. Often patients put off surgery and it is in these moments they realize their lives are diminished. The campaign ran nationally and was hugely successful in increasing patient volumes.

The videos and ads have a generic logo for placement as each was tagged with the local hospital logo.

Situation

Creative Outhouse helped launch Northside Hospital Cancer Institute (NHCI).  The two-year “Where the Extraordinary Happens Every Day” campaign positioned NHCI as a cancer care leader in Georgia with inspiring creative.

Approach

We prepared a competitive analysis and market overview. We then developed a brand strategy. Our objectives were twofold: (1) to embrace Northside’s current image as a “friendly” community hospital, and (2) to position NHCI as a regional leader in cancer care. The NHCI campaign, “Where the Extraordinary Happens Every Day,” tells the story of patients overcoming cancer and going on to get the most out of life.

Results

Northside Hospital outperformed all other Georgia hospitals and hospital systems in terms of name and advertising recall according to the National Research Corporation.

The campaign moved NHCI to the preferred cancer care provider in the market in just one year according to a National Research Corporation survey.

Training Videos—Maintaining Mental Health

We worked with Children’s Healthcare of Atlanta to launch an updated Strong4Life website. These six targeted training videos to educate parents on how they can help their children become more resilient and better handle anxiety. The Stron4Life website is full of important information and tools to promote emotional and mental well-being in young people. Side note: These tips aren’t just for kids. We found them super helpful in our own adult lives.