Creative Outhouse is a creative boutique. We specialize in compelling creative that is based on the science of human behavior. Clients come to us for brand launches and when they need communication that changes the way people think, feel and act.
We are a collective of brilliant senior communications experts led by Rudy Fernandez. We project needs the very best thinking and execution and you don’t want to pay the overhead of a traditional agency, we’re your people. Since 2001, we’ve created integrated campaigns that have helped our clients set themselves apart. We can do the same for you.
We work best with clients who understand and appreciate the power of great creative that is data based, who are collaborative and focused on making the brand stand out. Our clients rely on us for our thinking and execution and work with us as part of their team. They also know when we start a creative communication project, we’re all in. This attitude is reflected in our work and successful case studies.
CREATIVE MARKETING SERVICES
We create integrated marketing campaigns, branded content, advertising, sales materials, digital content, branding materials and we plan and place paid media. Here is a list of our creative marketing services.
- Brand Launch
- Brand Re-Launch
- Brand Strategy
- Positioning Statement
- Brand Asset Development
- Value Propositions
- Brand Positioning
- Higher Order Benefits
- Brand Purpose
- Competitive Analysis & Audit
- Brand Workshops
- Brand Messaging
- Logo Design
- Message Development
- Integrated Behavior Change Campaigns
- Video Content
- Digital Ad Development
- Integrated Marketing
- Content Marketing
- Creative Development and Execution
- Traditional Advertising Campaigns
- Website design & content
- Annual Reports
- Media Planning & Buying
Like every agency, we have employees and contractors, systems and processes. But in the end, there’s only one thing that will set one creative marketing agency apart from the rest — the people. Our team is the best.
Founder and Creative Director
Rudy founded CO in 2001 and has had a hand in all the work on this site. When you need communications ideas, Rudy delivers. He helps clients connect with audiences with big ideas and flushes them out into actionable tactics. Then he finds the best people to make them real.
Rudy has created brands and campaigns that change the way people think, feel and act. He is a rare breed of creative who is not only passionate about the creative product but also the science as to why people behave the way they do.
Sr. Project Manager
Joanne keeps everything going. She has more than 30 years of experience getting projects done right, on budget and on time. She worked in marketing at The Coca-Cola Company, with large corporations and at multiple agencies. She makes the engine run smoothly on any project and her experience enables her to catch a problem before it’s a problem. When she asks, “Are you sure you want to do that?” The answer is almost always, “Oops. No I don’t.”
Sr. Art Director and Visual Leader
Patrick has worked with CO since 2003. Patrick is the heartbeat behind our work. Because of his ability to solve even the toughest challenges, we’ve come to expect amazing every time he touches something. Our clients often ask for him because with Patrick on the job, they can go worry about something else.
Sr. Art Director, Best Designer in the World
Troy has worked with CO since 2001 and he and Rudy have worked together since way before that. Think of the best-looking thing you’ve ever seen. Troy can make it look better. His work is well thought-out and stunning.
Concept and Copy King
Duncan has worked with CO since 2012. Duncan has won national and international awards for his ideas and copywriting. He has an extraordinary ability to grasp even the most complex messages and turn them into a clear and compelling narrative. Whatever comes across his desk, he “gets it” immediately and turns it into gold.
Rich has worked with CO since 2011. Rich and Rudy have worked together nearly their entire careers. Rich is the most prolific idea person you ever met. Brilliant ideas for events, social media campaigns, promotions or traditional ads just pour out of him. He’s worked with the largest brands in the world throughout the US, Canada and Middle East.
Senior Communincation Strategist
Keith is doubly gifted: big brain and big heart. He has more than 20 years of experience developing internal, external and grassroots marketing for national programs that have helped improve people’s lives.
Keith’s has lead strategic efforts working with many national organizations such as Centers for Disease Control and Prevention (CDC ), W.K. Kellogg Foundation and most recently he developed comprehensive strategic communication plans for a social justice nonprofit. Keith is a proud veteran of the United States Marine Corps.
Mary Alice Cantrell
Miraculous Print Production Manager
Mary Alice has worked with CO since 2003. Mary Alice has more than 30 years of experience in print production and makes sure everything we produce is stellar. We’ve worked on collateral, signage, trade show booths, glass etchings, online toolkits and even a giant balloon made to look like a smog cloud. Whatever we come up with, she makes it happen.
Reagan has worked with CO since 2011. When we get tons of media invoices and vendor invoices and, of course, have to track down timesheets. Reagan not only handles it all flawlessly, she finds new ways to streamline our processes. Let’s face it, without a smart organized person with exceptional accuracy doing our accounting, we wouldn’t be here.
Joyce Hess Crihfield
Director of Media
Joyce has worked with CO since 2009. Joyce has planned and bought close to half a billion dollars-worth of media in her 35 years in the business. No one knows how to put together a traditional buy or is more of a stickler for the details than Joyce. The creativity in her buys are a huge reason for the results we’ve achieved.
Sr. Media Planner and Buyer
Brenda has worked with CO since 2001. Brenda has great relationships with media and we’re always amazed at the magic she pulls out of her hat. Maybe it’s because she’s worked on everything from small nonprofits and higher education to financial services and automotive that gives her a broad palette of reference from which to create an integrated media buy.
Liz has been a leader in cross channel strategy and media for many years. She’s overseen large integrated campaigns in all media and is a master at creating strategies that reach audiences at crucial decision points in their journey.
Research, Strategy & Social
Super Sr. Strategist
Jeff has worked with CO since 2018 and is a master at strategic planning. More than 30 years of experience in everything from Global 2000 companies to start-ups across a diverse range of private and public sector industries including healthcare, financial services, professional services, commercial building products, and small business to enterprise-class technology. He’s the smartest guy in the room.
Internal Communications Guru
Jason has worked on projects with CO since 2018. He has 30 years of internal communications experience. We always say your internal audience is your most important because if customers don’t experience what you promised, then you just wasted your external marketing efforts. If morale is low or you need to get people together after a merger or communicate the right message across offices scattered across the globe, Jason gets done it and done it well. He’s done it for GE, Siemens, NBC Universal, Newell Brands, Mars Chocolate, InterContinental Hotels Group you name it. We are thrilled to have Jason on our team.
Social Media and PR Jedi
Meagan has worked with CO since 2014. The CO philosophy of what creativity means is this: Creativity means finding opportunities and solving problems in new and better ways. Meagan is the perfect example of this. With media changing at such a rapid pace, you need Meagan, who stays ahead of it. Whether she works on a Fortune 500 company or a small nonprofit, she will always find new and better ways to reach an audience.
"Creative Outhouse is our partner in every sense of the word. They always deliver a great service, on time and within budget. They go over and above to ensure that every aspect of the campaign is a success, whether that means helping us find producers, locations or voiceover talent. Whatever the need is, they take care of it for us."
DIRECTOR OF MARKETING AND COMMUNICATIONS | MARTA
"Thank you for your excellent work on this project, and for the timely turnarounds. It was a short window and you provided some quality work in a short period of time."
MUNICIPLE GAS AUTHORITY OF GEORGIA
"Our lunchean and rebrand reveal were so well received. We got a huge ovation at the end of the video. Thank you to all of you for your professionalism, patience, expertise and creativity to help get us here. We could not have done it without you."