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we launch strong lasting brands.

ABOUT US

Since 2001, Creative Outhouse has helped companies and organizations bring new brands to market and re-launch brands that needed a change. 

When things change, and you need a new way of looking at a problem, that’s when we’re brought in.  We help uncover your brand and audience insights then we develop powerful creative that turns your “target audience” into superfans.

OUR CLIENTS

Launching or re-launching a brand is a discovery process. We are often creating from scratch and on that journey, agency and client must work as unified team—each bringing their strengths to bear. Our clients work with us for our thinking and execution. But also because they know when we are engaged, we’re all in. This attitude is reflected in our work and successful case studies.

OUR SERVICES

We create branded content, advertising, sales materials, digital content, branding materials and we plan and place paid media.

  • Brand Launch
  • Brand Re-Launch
  • Brand Strategy
  • Brand Positioning
  • Brand Asset Development
    • Value Propositions
    • Brand Positioning
    • Higher Order Benefits
    • Brand Purpose
    • Competitive Analysis & Audit
  • Brand Workshops
  • Brand Messaging
  • Naming
  • Taglines
  • Logo Design
  • Message Development
  • Integrated Behavior Change Campaigns
  • Video Content
  • Digital Ad Development
  • Integrated Marketing
  • Content Marketing
  • Creative Development and Execution

 

  • Traditional Advertising Campaigns
  • TV
  • Radio
  • Print
  • Outdoor
  • Brochures
  • Posters
  • Infographics
  • Website design & content
  • Annual Reports
  • Media Planning & Buying

OUR TEAM

Like every agency, we have employees and contractors, systems and processes. But in the end, there’s only one thing that will set one agency apart from the rest — the people. And no one has better.

Creative Leads

Rudy Fernandez

Rudy Fernandez

Founder and Creative Director

For more than 25 years, Rudy has created brands and campaigns that change the way people think, feel and act. He is a rare breed of creative who is not only passionate about the creative product but also the science as to why people behave the way they do.

Susan Cooper

Susan Cooper

Sr. Project Manager & Our Rock

Susan has worked with CO since 2003. In short, she runs things. Everything she touches is streamlined throughout. No matter how complicated or how many twists and turns, when Susan is involved, it will run smoothly and come out perfectly. If you had to pick one person on earth to have on your team to make sure everything gets done right, on time and in budget, you’d pick Susan. She works for us, though.

Patrick Jung

Patrick Jung

Sr. Art Director and Visual Leader

Patrick has worked with CO since 2003. Patrick is the heartbeat behind our work. Because of his ability to solve even the toughest challenges, we’ve come to expect amazing every time he touches something. Our clients often ask for him because with Patrick on the job, they can go worry about something else.

 

Troy King

Troy King

Sr. Art Director, Best Designer in the World

Troy has worked with CO since 2001 and he and Rudy have worked together since way before that. Think of the best-looking thing you’ve ever seen. Troy can make it look better. His work is well thought-out and stunning.

Duncan Stone

Duncan Stone

Concept and Copy King

Duncan has worked with CO since 2012. Duncan has won national and international awards for his ideas and copywriting. He has an extraordinary ability to grasp even the most complex messages and turn them into a clear and compelling narrative. Whatever comes across his desk, he “gets it” immediately and turns it into gold. 

Rich Wakefield

Rich Wakefield

Idea Generator

Rich has worked with CO since 2011. Rich and Rudy have worked together nearly their entire careers. Rich is the most prolific idea person you ever met. Brilliant ideas for events, social media campaigns, promotions or traditional ads just pour out of him. He’s worked with the largest brands in the world throughout the US, Canada and Middle East.

Jason Hunnicutt

Jason Hunnicutt

Web Renaissance Man

Jason has worked with CO since 2018.  If it’s on the internet, Jason can help.  From full blown websites to landing pages and email campaigns to email signatures (and everything in-between).  Jason thrives on problem solving and quick results.

Mary Alice Cantrell

Mary Alice Cantrell

Miraculous Print Production Manager

Mary Alice has worked with CO since 2003. Mary Alice has more than 30 years of experience in print production and makes sure everything we produce is stellar. We’ve worked on collateral, signage, trade show booths, glass etchings, online toolkits and even a giant balloon made to look like a smog cloud. Whatever we come up with, she makes it happen. 

Reagan Schmidt-Theodore

Reagan Schmidt-Theodore

Accounting

Reagan has worked with CO since 2011. When we get tons of media invoices and vendor invoices and, of course,  have to track down timesheets. Reagan not only handles it all flawlessly, she finds new ways to streamline our processes. Let’s face it, without a smart organized person with exceptional accuracy doing our accounting, we wouldn’t be here.  

 

Media Leads

Joyce Hess Crihfield

Joyce Hess Crihfield

Director of Media

Joyce has worked with CO since 2009. Joyce has planned and bought close to half a billion dollars-worth of media in her 35 years in the business. No one knows how to put together a traditional buy or is more of a stickler for the details than Joyce. The creativity in her buys are a huge reason for the results we’ve achieved.

Brenda Bagley

Brenda Bagley

Sr. Media Planner and Buyer

Brenda has worked with CO since 2001.  Brenda has great relationships with media and we’re always amazed at the magic she pulls out of her hat. Maybe it’s because she’s worked on everything from small nonprofits and higher education to financial services and automotive that gives her a broad palette of reference from which to create an integrated media buy.

Liz Daney

Liz Daney

Media Director

Liz has been a leader in cross channel strategy and media for many years. She’s overseen large integrated campaigns in all media and is a master at creating strategies that reach audiences at crucial decision points in their journey.

Research, Strategy & Social

Jeff Silverman

Jeff Silverman

Super Sr. Strategist

Jeff has worked with CO since 2018 and is a master at strategic planning. More than 30 years of experience in everything from Global 2000 companies to start-ups across a diverse range of private and public sector industries including healthcare, financial services, professional services, commercial building products, and small business to enterprise-class technology. He’s the smartest guy in the room.

 

Jason Anthoine

Jason Anthoine

Internal Communications Guru

Jason has worked on projects with CO since 2018. He has 30 years of internal communications experience. We always say your internal audience is your most important because if customers don’t experience what you promised, then you just wasted your external marketing efforts. If morale is low or you need to get people together after a merger or communicate the right message across offices scattered across the globe, Jason gets done it and done it well. He’s done it for GE, Siemens, NBC Universal, Newell Brands, Mars Chocolate, InterContinental Hotels Group you name it. We are thrilled to have Jason on our team.

Meagan Swingle

Meagan Swingle

Social Media and PR Jedi

Meagan has worked with CO since 2014.  The CO philosophy of what creativity means is this:  Creativity means finding opportunities and solving problems in new and better ways. Meagan is the perfect example of this. With media changing at such a rapid pace, you need Meagan, who stays ahead of it. Whether she works on a Fortune 500 company or a small nonprofit, she will always find new and better ways to reach an audience.

Bev Andersen

Bev Andersen

Research and Strategy Laser

We’ve known Bev and finally convinced her to work with us in 2020.  Bev has moderated qualitative dialogues with thousands of people in B2B and consumer settings in various countries. She has an uncanny ability to uncover audience insights that lead to compelling strategies and real action. If you want to create comms that work your audience, the insights have to be dead on and laser focused. Bev is that laser.

 

"Creative Outhouse is our partner in every sense of the word. They always deliver a great service, on time and within budget. They go over and above to ensure that every aspect of the campaign is a success, whether that means helping us find producers, locations or voiceover talent. Whatever the need is, they take care of it for us."

 

JENNIFER JINADU-WRIGHT
DIRECTOR OF MARKETING AND COMMUNICATIONS | MARTA

"Thank you for your excellent work on this project, and for the timely turnarounds. It was a short window and you provided some quality work in a short period of time."

RODNEY DILL
MUNICIPLE GAS AUTHORITY OF GEORGIA

"Our lunchean and rebrand reveal were so well received. We got a huge ovation at the end of the video. Thank you to all of you for your professionalism, patience, expertise and creativity to help get us here. We could not have done it without you."

MICHAEL BLAIR
RANGEWATER

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