City of Sandy Springs

Creative Outhouse was tasked with launching a hospitality and tourism campaign for Sandy Springs, a community north of Atlanta known primarily as a residential area with lots of businesses. The goal was to bring more weekend guests to the city, which meant targeting drive markets. Rather than positioning Sandy Springs as a destination – given we would have to compete with Atlanta, we chose to position the city as a place to stay when visiting Atlanta sites but with the added advantage of a more relaxed pace than Atlanta itself.