Food Lion
FOOD LION FEEDS
Creative Outhouse helped launch the second wave of the Food Lion Feeds program. Food Lion grocery stores are committed to the communities they serve. Food Lion Feeds, their philanthropic giving platform, provides free food to anyone in need in the community. Our task was to announce that they had reached their goal of providing 500 million meals 18 months early! In the same announcement, we launched their new initiative of supplying 1 billion more meals to those in need by 2025. Our team worked with Porter Novelli in Atlanta to create a video and social media campaign. We also developed the empty plate as a symbol of their effort, and it has been expanded to include every community Food Lion serves.
