What makes us different

 

Science and creativity: We’re experts in the science of human behavior—the profound drivers that affect the way people think, feel and act. Our creative solutions may be funny, emotive or powerful, but they are always based on what drives human behavior.

Process: If you don’t have a proven process for developing creative, you end up with a lot of back-and-forth, soul-sucking frustration. We don’t play that way. Though each solution is tailored to each client, our process is solid. It maximizes client input upfront and minimizes the back and forth along the way. It takes something as subjective as, say, a logo design, and gets everyone on the same page quickly. This saves money and time and helps us get to the right solution faster.

Thinking: No one looks at a problem the same as we do. We turn it on its side and change the questions we ask, which leads to unexpected solutions. Our ideas work for internal and external audiences and across all media and touchpoints.

 
 

Process

 

Phase 1: Plunge Materials Review

  • Internal Interviews Secondary Source Research

  • Target Audience Definition

  • Primary Audience Research (Budget and Time Permitting)

  • Branding Workshop (for Brand Launches)


Phase 2: Plan

  • SWOT Analysis

  • Message Development

  • Refine Brand Position

  • Product/Brand Positioning

  • Brand Voice/Personality


Phase 3: Produce

  • (Depending on Need)

  • Logos

  • Videos (Inspirational and Instructional)

  • Ad Development

  • Sales Decks Support

  • Infographics Development

  • POS Materials

  • Collateral

  • Websites (Site Maps, Copy, Content, and Design)

  • Trade Show Booths and Displays

  • Social Media Ideas and Calendars


Phase 4: Working with a Partner Company

  • CRM Integration

  • Reporting Dashboard

  • Campaign Optimization

  • Monthly Reporting

 

 

“We went through the process with Creative Outhouse to launch two new products, and they were the most successful launches in the history of our company.”

— David Marks, CEO Medtrition

 

 
 

When you can’t do it in-house