When you’re launching a new brand, product or initiative,
you want to get noticed by the people who matter.
Here’s how we do it.
What makes us different
Science and creativity: We’re experts in the science of human behavior—the profound drivers that affect the way people think, feel and act. Our creative solutions may be funny, emotive or powerful, but they are always based on what drives human behavior.
Process: If you don’t have a proven process for developing creative, you end up with a lot of back-and-forth, soul-sucking frustration. We don’t play that way. Though each solution is tailored to each client, our process is solid. It maximizes client input upfront and minimizes the back and forth along the way. It takes something as subjective as, say, a logo design, and gets everyone on the same page quickly. This saves money and time and helps us get to the right solution faster.
Thinking: No one looks at a problem the same as we do. We turn it on its side and change the questions we ask, which leads to unexpected solutions. Our ideas work for internal and external audiences and across all media and touchpoints.
Process
Phase 1: Plunge Materials Review
Internal Interviews Secondary Source Research
Target Audience Definition
Primary Audience Research (Budget and Time Permitting)
Branding Workshop (for Brand Launches)
Phase 2: Plan
SWOT Analysis
Message Development
Refine Brand Position
Product/Brand Positioning
Brand Voice/Personality
Phase 3: Produce
(Depending on Need)
Logos
Videos (Inspirational and Instructional)
Ad Development
Sales Decks Support
Infographics Development
POS Materials
Collateral
Websites (Site Maps, Copy, Content, and Design)
Trade Show Booths and Displays
Social Media Ideas and Calendars
Phase 4: Working with a Partner Company
CRM Integration
Reporting Dashboard
Campaign Optimization
Monthly Reporting
“We went through the process with Creative Outhouse to launch two new products, and they were the most successful launches in the history of our company.”
— David Marks, CEO Medtrition