Medtrition

 
 
 

Medtrition is a visionary company in medical foods—foods that are clinically developed to help treat certain conditions. Creative Outhouse has been partner in helping launch products in hospitals and long term care facilities, targeting both clinical and administrative audiences.

The new products were the first to connect directly into ENFit, a new feeding system that had been adopted by 30% of U.S. hospitals.

How we helped:

Expanded their market:
Originally, we were to target the 30% of the hospitals that had ENFit and could connect with these new products. However, after interviewing nurses and dietitians, we learned they were more interested in the liquid aspect of the product. Not having to mix a powdered version would save them time and reduce the risk of a tube occlusion. This finding tripled the size of our potential audience.

  • Logo and tagline (developed new tagline)

  • Videos

  •  Collateral

  • Web pages

  • Print

  • Digital campaign

  • Presentation decks and Materials

Results

We are assisting with several product launches, and our launch for their ENFit products was the most successful product launch in the company’s history.