Tenet Hospitals
Tenet Hospitals sought to launch a campaign promoting their orthopedic services. They had more than 70 hospitals, each with its own brand. We focused our messages on the very moment people remember they have an orthopedic problem. Often patients put off surgery and it is in these moments they realize their lives are diminished. The campaign ran nationally and was hugely successful in increasing patient volumes.
The videos and ads have a generic logo for placement as each was tagged with the local hospital logo.
