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Podcast

Over the last few years, what has changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with marketing experts from different industries sharing their personal stories.

Winner of the 2019 Vega Digital Awards

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For more episodes and transcripts, click below.

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How to Support Nature and Boost Healthy Communities

How to Support Nature and Boost Healthy Communities

My guest today on the Marketing Upheaval podcast is I Ling Matthews Thompson, Senior Vice President and Chief Marketing Officer at the Trust For Public Land. I Ling has also held leadership positions at the Nature Conservancy and The Outdoor Industry Association. A good part of her career has been in getting more people to have access to parks and recreation, and getting our representatives to support that. We’re going to talk about how to get more people to go outside and have more places to enjoy the outdoors.

Xenia Muntean, Founder & CEO of Planable

Xenia Muntean, Founder & CEO of Planable

Hey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It’s a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content done. Like let’s face it, social media can continue to be handled in a loose way. It’s officially reached the grownup stage and requires the same type of processes and review is more established media and Xenia had some smart thoughts and solutions to that. I enjoyed her thinking and the conversation you will to check it out. Welcome to Marketing Upheaval.

Ed Farley, Global Brand Transformation Strategist

Ed Farley, Global Brand Transformation Strategist

Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he’s lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it’s beer or insurance or financial services. He talks about creating a brand framework and how to balance the art and science when you’re building your story. Check it out. Welcome to Marketing Upheaval.

Sandra Mackey, CMO of Bon Secours Mercy Health, Part 2

Sandra Mackey, CMO of Bon Secours Mercy Health, Part 2

This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use marketing to improve patient experience. And of course, how you do all this while maintaining patient privacy. Anyway, check it out.

Sandra Mackey, CMO of Bon Secours Mercy Health, Part 1

Sandra Mackey, CMO of Bon Secours Mercy Health, Part 1

My guest on Episode 22 of Marketing Upheaval is Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, which is one of the country’s largest healthcare organizations. They have 48 hospitals and serve people in seven states. Healthcare is a category that at Creative Outhouse we are very passionate about so we’re excited about this episode.

Thanksgiving Mini Episode

Thanksgiving Mini Episode

This week, it’s just me with some brief comments about what we’ve learned. And as a switch to our regular programming. I want to talk about what hasn’t changed in terms of marketing. Let’s go with the theme of what we’re thankful for. It’s appropriate for the holiday. Welcome to Marketing Upheaval.

Rob Kischuk, podcast host and CEO of Converge

Rob Kischuk, podcast host and CEO of Converge

  Rob Kischuk, CEO of Converge and podcast host The CEO of a data analytics company joins us to talk about data reporting insights and which social media platforms give tangible results? We also look behind the scenes into the Marketing Agency Leadership podcast....

Podcast credits:

Host: Rudy Fernandez

Producer and Cover Art: Susan Cooper

Earcon sound design: Gopal Swamy

Audio Consultant: Jason Shablik

Post production provided by: Music Radio Creative

Hosting provided by: Buzzsprout

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