Podcast
Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories.
Listen to our latest episodes here:
For more episodes and transcripts, click below.
Rob Kischuk, podcast host and CEO of Converge
Rob Kischuk, CEO of Converge and podcast host The CEO of a data analytics company joins us to talk about data reporting insights and which social media platforms give tangible results? We also look behind the scenes into the Marketing Agency Leadership podcast....
Matt Still, Grammy Winning Audio Engineer and Producer
Episode 18: Matt Still, Grammy Winning Audio Engineer and Producer How much do artists promote and get paid for their music? How does Elton John write a song? Matt talks about the music industry from a creative’s POV. Transcript Matt Still 0:00 That's just hilarious....
Kathy Seegebrecht, CMO of UL (Underwriters Laboratories) on brand legacy
How does a 125-year-old brand stay cutting edge? Kathy talks about UL’s purpose and structure to keep up in dozens of vertical B2B markets.
Brett Bruen of Global Situation Room on Crisis Management in Politics – Part 2
Episode 16: Brett Bruen of Global Situation Room on Crisis Management in Politics - Part 2 What does Trump get right on crisis and branding? President of the Global Situation Room, former Obama Director talks 2020 elections and crisis. Part 2 Transcript Rudy...
Brett Bruen of Global Situation Room on Crisis Communications – Part 1
Episode 15: Brett Bruen of Global Situation Room on Crisis Communications - Part 1 How can crisis actually help your brand? President of the Global Situation Room, former Obama Director talks about crisis in a world where “Risk has gone regular.” Part 1 Transcript...
Jeff Perkins, CMO of ParkMobile on growing a company and category
With a track record for tremendous growth, Jeff Perkins shares his successful formula—including what CMOs can do to have more impact in the C-Suite.
Loren O’Brien, Comedian and CEO of M-O Video Production on humor in marketing
On this episode of the Marketing Upheaval podcast, Professional comedian and CEO of M-O Video Production talks about why humor works and how to create it in a world that is hyper vigilant of offensive humor.
Nora DePalma of Dialogue Marketing on AI in marketing
The founder of Dialogue Marketing joins the Marketing Upheaval podcast to talk about the explosive developments in AI in marketing—what it will mean for customer service, client relationships and marketing agencies.
Katie Kern of Media Frenzy Global on Diversity and Inclusion
Episode 11: Katie Kern of Media Frenzy Global on Diversity and Inclusion The COO of Media Frenzy Global offers some frank observations on the real and superficial changes in the marketing world’s push for more diverse and inclusive workplaces. Transcript:...
Tim Smith of Chemistry on AOR vs project work, the Atlanta United campaign launch
The President of Chemistry, Atlanta talks about being named Ad Age’s small agency of the year – twice, the challenges with client agreements and the most successful campaign launch in professional sports history.
Warren Kurtzman of Coleman Insights on radio, podcasting and their audiences
The President of Coleman Insights (a top media research company) discusses how radio keeps 92% of its listeners during commercials. He also discusses how streaming providers and podcasting are changing the audio space.
Michael Halicki on communications professionals leading nonprofits and marketing parks.
Michael Halicki, Executive Director of Park Pride, talks about how he brings diverse groups together, gets the word out about the importance of parks and why communications professionals may be the best people to run nonprofits.
Alan Wilson on gaming, creating and fierce customer loyalty
Alan Wilson is a founder a co-owner of one of the most creative gaming companies around, Tripwire. He talks about how they’ve grown to millions of loyal users. He also talks about when to pay attention to and when to ignore bad reviews.
Leigh George on creating an un-agency and new ways to look at a branding
Leigh George, founder of Freedom, a marketing company in Washington DC shares her thoughts on what isn’t working with traditional agencies. She also shares some wonderful insights on how to approach branding and content in a time of so many outlets.
Part 2 – Pete Heid on a creative atmosphere and collaboration with younger team members
Rudy Fernandez: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove...
Pete Heid on building a modern creative department and switching to PR
In Part 1 of our interview with Pete Heid, Creative Director of Edelman in Atlanta, he talks about making the jump from a long career in advertising to a PR agency, how to spot a great idea and how to build a modern-day creative department. #ThisIsUs #SpoilerAlert...
Part 1: Alicia Thompson on food brands, crisis and women leaders
Part 1: Alicia Thompson on food brands, crisis and women leaders Part 1 of our interview with Alicia Thompson, President of Signature Leadership and experienced PR and ad leader discusses how brands like Wendy’s are reinventing themselves, crisis management and great...
Part 2: Alicia Thompson on job loss, reinvention and bad PR
3. Part 2: Alicia Thompson on self-reinvention after a job loss and bad PR. In Part 2, Alicia Thompson discusses how to prepare for and bounce back from losing a job and why PR has such bad PR.Transcript: Rudy: Hey, this is Rudy Fernandez from Creative...
Brad MacAfee on Purpose and Evolving Client Needs
On our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture.
Podcast credits:
Host: Rudy Fernandez
Producer and Cover Art: Susan Cooper
Earcon sound design: Gopal Swamy
Audio Consultant: Jason Shablik
Post production provided by: Music Radio Creative
Hosting provided by: Buzzsprout