Podcast
Over the last few years, what has changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with marketing experts from different industries sharing their personal stories.
Winner of the Vega Digital Awards 2019-2021
Listen to our latest episodes here:
For more episodes and transcripts, click below.
Marketing When People Are On Edge
On this episode of Marketing Upheaval, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety drive behavior and what marketers can do to affect positive change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be.
Mind blowing insights about the Pharmaceutical industry
This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy.
Targeting Orthopedic Surgeons When Surgery Is On Hold
MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting to pick up than the people who supply the materials for surgery? And their customers are primarily Doctors. So I wanted to hear what’s changed in terms of how to market to an audience that’s always part of the marketing mix in healthcare.
The Future of Healthcare Marketing: A New Series
This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change.
The Secret to Public Health Campaigns: Behavior Change
Health messaging is part of every brand’s communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people’s minds and hearts? To get them to do what’s best for them, even when they’d rather not? Learn more here.
How to Find the Story in Your Data
John J. Wall from Marketing Over Coffee and Trust Insights shares great insights into what we’re all experiencing during the pandemic. He also shared some secrets about how to look at all that data you’re collecting.
Creative Marketing Solutions for Consumerism in Healthcare
In this episode of Marketing Upheaval Miranda Madar of Resurgens joins us to talk about consumerism in healthcare marketing. Listen to learn how both healthcare and marketing need to improve the patient experience and go beyond just telling people how great they are. We also talked about women in leadership roles and Miranda has some really good things to say.
Cannabis Marketing: Optimizing a Brand in a New Category
If ever we needed a holiday like April 20, it would be this year. It’s cannabis day. And even for those of us who don’t partake, it may be a good day to just raise a glass or do whatever you do to relax just for a little while. The cannabis industry is truly unique in its history, how its regulated the stigmas and perceptions. There’s just nothing like it. And Jonathan McFarlane has been a pioneer navigating these unexplored waters. He shares a lot about this booming multibillion dollar industry that’s just getting started.
Create Better Content and a Better Brand
When you’re in uncharted territory, that’s when you need great creative thinking. You need to ask the right questions that will inform smart decisions. And you need to remember and stay true to timeless marketing principles rather than the latest tactics and trends.
What is the Future for Agencies, Consultancies and CMOs?
Jeff has worked inside organizations as an ad hoc CMO, and he’s someone I turned to, when I need to know what’s happening out there. His insights are usually different than most people’s I talked to. Also, he’s usually right. Today we’re going to talk about agencies versus consultancies and the future of CMOs.
How to Support Nature and Boost Healthy Communities
My guest today on the Marketing Upheaval podcast is I Ling Matthews Thompson, Senior Vice President and Chief Marketing Officer at the Trust For Public Land. I Ling has also held leadership positions at the Nature Conservancy and The Outdoor Industry Association. A good part of her career has been in getting more people to have access to parks and recreation, and getting our representatives to support that. We’re going to talk about how to get more people to go outside and have more places to enjoy the outdoors.
A Craft Cider Pivots and Finds Its Brand Voice
Jason Marraccini and Nicole Wheeler from Treehorn Cider join us to share their triumphs and setbacks of starting a hard cider business while keeping their marketing jobs. Their journey includes how they learned to pivot and uncover their true brand voice.
Husani Oakley, Chief Technology Officer of Deutsch
How to create 21st century creative teams, the role of a technologist and how a diverse team is required for an agency’s survival.
Sharon Toerek of Legal + Creative on Intellectual Property
Host of the Innovative Agency podcast and Attorney shares her advice on how Marketing Agencies should face and prevent legal challenges.
David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands
A pioneer in retail with a purpose, talks the upsurge in healthier products and how to create a brand for long-term success.
Katrin Zimmermann, Managing Director of TLGG on Marketing Digitization
The MD of a global digital consulting agency shares what we can all expect to see in an ever-changing and sometimes scary world of digitization and data privacy
Rudy Fernandez – Host, Founder of Creative Outhouse on 2020 outlook
Our founder and host shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand.
Xenia Muntean, Founder & CEO of Planable
Hey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It’s a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content done. Like let’s face it, social media can continue to be handled in a loose way. It’s officially reached the grownup stage and requires the same type of processes and review is more established media and Xenia had some smart thoughts and solutions to that. I enjoyed her thinking and the conversation you will to check it out. Welcome to Marketing Upheaval.
Ed Farley, Global Brand Transformation Strategist
Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he’s lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it’s beer or insurance or financial services. He talks about creating a brand framework and how to balance the art and science when you’re building your story. Check it out. Welcome to Marketing Upheaval.
Sandra Mackey, CMO of Bon Secours Mercy Health, Part 2
This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use marketing to improve patient experience. And of course, how you do all this while maintaining patient privacy. Anyway, check it out.
Sandra Mackey, CMO of Bon Secours Mercy Health, Part 1
My guest on Episode 22 of Marketing Upheaval is Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, which is one of the country’s largest healthcare organizations. They have 48 hospitals and serve people in seven states. Healthcare is a category that at Creative Outhouse we are very passionate about so we’re excited about this episode.
Thanksgiving Mini Episode
This week, it’s just me with some brief comments about what we’ve learned. And as a switch to our regular programming. I want to talk about what hasn’t changed in terms of marketing. Let’s go with the theme of what we’re thankful for. It’s appropriate for the holiday. Welcome to Marketing Upheaval.
Jonathon Halbesleben, PhD, Dean at the University of Alabama and Expert on Workplace Contentment
Episode 20: Jonathon Halbesleben, PhD, Dean at the University of Alabama and Expert on Workplace Contentment Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode, I spoke with Dr. Jonathon Halbesleben about two areas at critical points of...
Rob Kischuk, podcast host and CEO of Converge
Rob Kischuk, CEO of Converge and podcast host The CEO of a data analytics company joins us to talk about data reporting insights and which social media platforms give tangible results? We also look behind the scenes into the Marketing Agency Leadership podcast....
Matt Still, Grammy Winning Audio Engineer and Producer
Episode 18: Matt Still, Grammy Winning Audio Engineer and Producer How much do artists promote and get paid for their music? How does Elton John write a song? Matt talks about the music industry from a creative’s POV. Transcript Matt Still 0:00 That's just hilarious....
Kathy Seegebrecht, CMO of UL (Underwriters Laboratories) on brand legacy
How does a 125-year-old brand stay cutting edge? Kathy talks about UL’s purpose and structure to keep up in dozens of vertical B2B markets.
Brett Bruen of Global Situation Room on Crisis Management in Politics – Part 2
Episode 16: Brett Bruen of Global Situation Room on Crisis Management in Politics - Part 2 What does Trump get right on crisis and branding? President of the Global Situation Room, former Obama Director talks 2020 elections and crisis. Part 2 Transcript Rudy...
Brett Bruen of Global Situation Room on Crisis Communications – Part 1
Episode 15: Brett Bruen of Global Situation Room on Crisis Communications - Part 1 How can crisis actually help your brand? President of the Global Situation Room, former Obama Director talks about crisis in a world where “Risk has gone regular.” Hey everyone, this...
Jeff Perkins, CMO of ParkMobile on growing a company and category
With a track record for tremendous growth, Jeff Perkins shares his successful formula—including what CMOs can do to have more impact in the C-Suite.
Loren O’Brien, Comedian and CEO of M-O Video Production on humor in marketing
On this episode of the Marketing Upheaval podcast, Professional comedian and CEO of M-O Video Production talks about why humor works and how to create it in a world that is hyper vigilant of offensive humor.
Nora DePalma of Dialogue Marketing on AI in marketing
The founder of Dialogue Marketing joins the Marketing Upheaval podcast to talk about the explosive developments in AI in marketing—what it will mean for customer service, client relationships and marketing agencies.
Katie Kern of Media Frenzy Global on Diversity and Inclusion
Episode 11: Katie Kern of Media Frenzy Global on Diversity and Inclusion The COO of Media Frenzy Global offers some frank observations on the real and superficial changes in the marketing world’s push for more diverse and inclusive workplaces. Transcript:...
Tim Smith of Chemistry on AOR vs project work, the Atlanta United campaign launch
The President of Chemistry, Atlanta talks about being named Ad Age’s small agency of the year – twice, the challenges with client agreements and the most successful campaign launch in professional sports history.
Warren Kurtzman of Coleman Insights on radio, podcasting and their audiences
The President of Coleman Insights (a top media research company) discusses how radio keeps 92% of its listeners during commercials. He also discusses how streaming providers and podcasting are changing the audio space.
Michael Halicki on communications professionals leading nonprofits and marketing parks.
Michael Halicki, Executive Director of Park Pride, talks about how he brings diverse groups together, gets the word out about the importance of parks and why communications professionals may be the best people to run nonprofits.
Alan Wilson on gaming, creating and fierce customer loyalty
Alan Wilson is a founder a co-owner of one of the most creative gaming companies around, Tripwire. He talks about how they’ve grown to millions of loyal users. He also talks about when to pay attention to and when to ignore bad reviews.
Leigh George on creating an un-agency and new ways to look at a branding
Leigh George, founder of Freedom, a marketing company in Washington DC shares her thoughts on what isn’t working with traditional agencies. She also shares some wonderful insights on how to approach branding and content in a time of so many outlets.
Part 2 – Pete Heid on a creative atmosphere and collaboration with younger team members
Rudy Fernandez: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove...
Pete Heid on building a modern creative department and switching to PR
In Part 1 of our interview with Pete Heid, Creative Director of Edelman in Atlanta, he talks about making the jump from a long career in advertising to a PR agency, how to spot a great idea and how to build a modern-day creative department. #ThisIsUs #SpoilerAlert...
Part 1: Alicia Thompson on food brands, crisis and women leaders
Part 1: Alicia Thompson on food brands, crisis and women leaders Part 1 of our interview with Alicia Thompson, President of Signature Leadership and experienced PR and ad leader discusses how brands like Wendy’s are reinventing themselves, crisis management and great...
Part 2: Alicia Thompson on job loss, reinvention and bad PR
3. Part 2: Alicia Thompson on self-reinvention after a job loss and bad PR. In Part 2, Alicia Thompson discusses how to prepare for and bounce back from losing a job and why PR has such bad PR.Transcript: Rudy: Hey, this is Rudy Fernandez from Creative...
Brad MacAfee on Purpose and Evolving Client Needs
On our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture.
Podcast credits:
Host: Rudy Fernandez
Producer and Cover Art: Susan Cooper
Earcon sound design: Gopal Swamy
Audio Consultant: Jason Shablik
Post production provided by: Music Radio Creative
Hosting provided by: Buzzsprout
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