Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he’s lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it’s beer or insurance or financial services. He talks about creating a brand framework and how to balance the art and science when you’re building your story. Check it out. Welcome to Marketing Upheaval.

This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use marketing to improve patient experience. And of course, how you do all this while maintaining patient privacy. Anyway, check it out.

My guest on Episode 22 of Marketing Upheaval is Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, which is one of the country’s largest healthcare organizations. They have 48 hospitals and serve people in seven states. Healthcare is a category that at Creative Outhouse we are very passionate about so we’re excited about this episode.

This week, it’s just me with some brief comments about what we’ve learned. And as a switch to our regular programming. I want to talk about what hasn’t changed in terms of marketing. Let’s go with the theme of what we’re thankful for. It’s appropriate for the holiday. Welcome to Marketing Upheaval.

Episode 20: Jonathon Halbesleben, PhD, Dean at the University of Alabama and Expert on Workplace Contentment Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode, I spoke with Dr. Jonathon Halbesleben about two areas at critical points of...

Rob Kischuk, CEO of Converge and podcast host The CEO of a data analytics company joins us to talk about data reporting insights and which social media platforms give tangible results? We also look behind the scenes into the Marketing Agency Leadership podcast....

Episode 18: Matt Still, Grammy Winning Audio Engineer and Producer How much do artists promote and get paid for their music? How does Elton John write a song? Matt talks about the music industry from a creative’s POV. Transcript Matt Still 0:00 That's just hilarious....

How does a 125-year-old brand stay cutting edge? Kathy talks about UL’s purpose and structure to keep up in dozens of vertical B2B markets.

Episode 16: Brett Bruen of Global Situation Room on Crisis Management in Politics - Part 2 What does Trump get right on crisis and branding? President of the Global Situation Room, former Obama Director talks 2020 elections and crisis. Part 2 Transcript Rudy...

Episode 15: Brett Bruen of Global Situation Room on Crisis Communications - Part 1 How can crisis actually help your brand? President of the Global Situation Room, former Obama Director talks about crisis in a world where “Risk has gone regular.” Hey everyone, this...

With a track record for tremendous growth, Jeff Perkins shares his successful formula—including what CMOs can do to have more impact in the C-Suite.

On this episode of the Marketing Upheaval podcast, Professional comedian and CEO of M-O Video Production talks about why humor works and how to create it in a world that is hyper vigilant of offensive humor.

The founder of Dialogue Marketing joins the Marketing Upheaval podcast to talk about the explosive developments in AI in marketing—what it will mean for customer service, client relationships and marketing agencies.

Episode 11: Katie Kern of Media Frenzy Global on Diversity and Inclusion The COO of Media Frenzy Global offers some frank observations on the real and superficial changes in the marketing world’s push for more diverse and inclusive workplaces. Transcript:...

The President of Chemistry, Atlanta talks about being named Ad Age’s small agency of the year – twice, the challenges with client agreements and the most successful campaign launch in professional sports history.

The President of Coleman Insights (a top media research company) discusses how radio keeps 92% of its listeners during commercials. He also discusses how streaming providers and podcasting are changing the audio space.

Michael Halicki, Executive Director of Park Pride, talks about how he brings diverse groups together, gets the word out about the importance of parks and why communications professionals may be the best people to run nonprofits.

Episode 7: Alan Wilson is a founder a co-owner of one of the most creative gaming companies around, Tripwire. He talks about how they’ve grown to millions of loyal users. He also talks about when to pay attention to and when to ignore bad reviews.

Leigh George, founder of Freedom, a marketing company in Washington DC shares her thoughts on what isn’t working with traditional agencies. She also shares some wonderful insights on how to approach branding and content in a time of so many outlets.

Episode 5: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove...